How It Works

Our Self-Sustaining Charitable Business Model

Here is how we nourish the world.

Pārvatī (Founder)

• Donates £25m (to date) of intellectual property to Gift the World, including music, books, TV content, magazines, and more

• Donates sales and royalties revenue of the creative content to Gift the World

Kupid's Play (Media company and record label)

• Makes full use of the creative content to multiply Pārvatī’s donations and build audiences

• Donates sales, licensing, and royalties revenue to Gift the World

Gift the World

• Distributes content to physical and digital outlets and end users

• Collects sales revenues from the distributed content

• Receives donated royalties from Kupid's Play and Parvati

• Freely distributes food, water, and disaster relief through partner charitable organisations

• Builds and operates hospitals, wellness centres, education programs, and regenerative farms